How Social Good Brazil started:
The Social Good Brazil Program started from a partnership established between two Brazilian organizations located in Florianópolis, Southern Brazil. IVA – The Volunteer Center of the State of Santa Catarina which manages the largest online volunteer platform in the country (called VOL); and ICom – The Community Foundation for Greater Florianópolis. Observing the changes in the scenario of the third sector and the importance of technology and social media in shaping the future of nonprofits, philanthropists, and free agents, the two organizations hosted a seminar in 2010 gathering international speakers and local experts to discuss the role of technology in promoting social change. In 2011, IVA and ICom participated in the Social Good Summit in New York, an event that gathers leaders, entrepreneurs and opinion makers from all over the world to promote the use of technology, new media, and innovative thinking to solve the world’s greatest challenges. Inspired by the Social Good Summit, IVA and ICom launched the Social Good Brazil Program in 2012, with the support of the UN Foundation. Find out more about ICom and IVA:
ICom is an innovative Brazilian community foundation that was founded in 2005 to promote community development by mobilizing, connecting and supporting philanthropists and nonprofit organizations within Brazil. ICom focuses on four different areas of development: technical and financial support for nonprofits and social initiatives, philanthropy and donation promotion, social innovation, and the creation and dissemination of resources that help increase citizen participation. In 2009, ICom led a collective effort with a group of around 30 other nonprofits to create “Portal Transperiencia”, an online platform that promotes institutional development and transparency among nonprofits.
Voluntários online - IVA
IVA was founded in 1998 as a way to spread the culture of volunteering throughout Florianopolis and the state of Santa Catarina. In 2008, IVA, in conjunction with the UN, launched “Portal Voluntarios Online” (Online Volunteer Portal) which connects potential volunteers and organizations in need from across the country. In just five years, the portal has registered over 55,000 volunteers from all over Brazil. IVA’s volunteer portal’s mission is to activate each and every citizen as a volunteer; helping people take active roles as change-makers in our interconnected world.
We are grateful and recognize here all the organizations that work with us and make Social Good Brazil a successful program.
Meet our partners
The people behind Social Good Brazil
The team is dedicated to the dissemination of the Social Good concept in Brazil, believing that this work is contributing to a better world.
View the profiles of the team members and the strategic committee members of the Social Good Program:
Meet our Team
Carolina de Andrade
Carol is the Social Innovation Manager at ICom. She coordinates the Social Good Brazil Program and ICom’s Center for Social Innovation in Florianópolis (Brazil). Carolina holds a Masters in Technology and Innovation Management in Science and Technology Policy Research from the University of Sussex (UK) and a Post Degree in Entrepreneurship from FGV-EAESP/Babson College/USA. She worked for four years as Director of the Social Business Accelerator Artemisia, is a LEAD Fellow– Leadership for Sustainable Development and co-founder of several nonprofits. Carol is a +SocialGood Advisor.
Bruna is an advertiser and holds an iMBA in Management of Business, Markets and Interactive Projects. She has 07 years experience in digital marketing, she has worked for the BZZ Advertisement Agency, IVA and as a planner for an agency of mobile marketing, as well as being a Communications Coordinator for Clear Education and Innovation. Bruna is the Communications Coordinator for the Social Good Brazil Program.
Ana Paula Santos
Ana holds a Degree in Journalism from the University of the South of Santa Catarina (Unisul). She has worked as a press and communications agent and has focused her expertise in the production of content for the Internet and management of social media. Ana Paula is responsible for the Social Good Brazil Program’s digital and social media communication.
Cecília Mozzaquattro da Silva
Cecília holds a Degree in International Relations from the University of the South of Santa Catarina (Unisul) and a Post-Degree in Business Administration from Getúlio Vargas Foundation – FGV. After 6 years of experience working with international trade in selling and development of new business, Cecília decided to change her career to work in social and environmental fields. Currently, she is a member of the Social Good Brazil Program’s team and is the manager of the Ibero-American Network of Community Foundations, as well as a volunteer in local social and environmental initiatives.
She holds a Degree in Business Administration by PUC-SP and is working on her MBA at FGV-EAESP. Andressa has worked in strategic and commercial planning and project management for the government, corporations and nonprofit organizations. Since 2007, when she co-founded Tekoha, she has been immersed in the world of social and community businesses. Today, she works for the Social Good Brazil Program in São Paulo, coordinating the SGBLAB-SP.
Mestre em Sustentabilidade e Inovação Social pela UFRGS. É certificada internacionalmente como Profissional em Gestão de Projetos de Desenvolvimento (PMD Pro niveis 1 e 2) e é replicadora da metodologia no Brasil. Coordenou diferentes projetos de apoio a empreendedores de baixa renda na Aliança Empreendedora. Possui experiência internacional em empreendedorismo e inovação social: trabalhou com microcrédito para comunidades rurais na Costa Rica, capacitação profissionalizante de jovens de baixa renda no Uruguai, e foi coordenadora regional da AIESEC para a Europa Centro-Oriental. Hoje, coordena o Social Good Brasil Lab em Florianópolis.
Publicitária formada na Universidade do Vale do Itajaí (Univali), com iMBA em Gestão de Negócios, Mercados e Projetos Interativos (iGroup). Iniciou sua carreira no mercado publicitário atuando em agências de publicidade. Trabalhou por 5 anos no serviço público e por duas vezes em equipes digitais de campanhas políticas, sendo uma em 2009 para deputado federal e outra em 2014 para senador. Hoje faz parte da equipe da Comunicação do Social Good Brasil.
Empreendedora social e consultora em processos colaborativos para o desenvolvimento humano, organizacional e comunitário. Psicóloga com especialização em atendimento a criança e adolescente em situação de risco. Coordenadora do Green Drinks Floripa, movimento mundial que fomenta encontros e networking para causas socioambientais. Trabalhou desenvolvendo e coordenado projetos no CDI nas áreas de educação, sustentabilidade, inovação e empreendedorismo. Hoje coordena o projeto Agente Social Good no Social Good Brasil.
Meet the Social Good Brazil Program’s strategic committee
Fernanda Bornhausen Sá
President of IVA and creator of the Portal Voluntários Online (VOL).
Fernanda is a social entrepreneur and businesswoman and has developed vast experience in multi-sector partnerships. She has worked in strategic positions in civil society organizations and has led most of the innovative endeavors regarding volunteer work in Brazil. Fernanda has served as Secretary for Social Development of the State of Santa Catarina and as CEO in different companies. She holds an MBA in Global Administration from the State University of Santa Catarina (Brazil), she is a Fellow of the Synergos Institute (NY) and is partner and director of the company ‘Clear Education and Innovation’.
ICom’s co-founder and first President
Lucia is an experienced and well-known social entrepreneur in Brazil and has worked as a consultant for international organizations such as the Inter-American Development Bank (IADB) and W.K.Kellogg Foundation. She is currently Vice-Secretary of Economic and Sustainable Development of the State of Santa Catarina. Lucia holds a PhD. in Education and Human Development from Harvard University (USA), she is a Fellow of the Synergos Institute (NY) and an AVINA Leader.
Mariane Maier Nunes
ICom’s Executive Manager
Anderson has worked in the social field in Brazil for almost 20 years. He holds a Masters in International Studies in Philanthropy and Social Entrepreneurship from Bologna University (Italy) and a Master in Public Administration from the State University of Santa Catarina (Brazil). Anderson is a Fellow of the Emerging Leaders International Fellowship Program of the City University of New York (USA), coordinates the Ibero-American Network of Community Foundations and has focused his work in community philanthropy in Brazil.
Ana Maria Warken do Vale Pereira
IVA’s co-founder and Executive Director
Ana Maria is an activist and well-known leader in the volunteer sector in Brazil. She has worked at the Secretary for Social Development of the State of Santa Catarina for almost 20 years. Ana Maria holds a Degree in Social Work and a Post Degree in Community Development from the Federal University of Santa Catarina. She has been head of IVA since it was founded in 1998, and she serves as Board Member and director of ICom – Instituto Comunitário Grande Florianópolis.