O QUE É: A razão de ser de qualquer organização está no público-alvo que ela atende. Seja qual for a denominação utilizada (clientes, usuários ou beneficiários), não há modelo de negócio que sobreviva sem resolver problemas e/ou satisfazer do seu público-alvo. Não que “olhar com os olhos do cliente” seja o único insumo para montar…
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